Baptist Press ran an article several years ago entitled Sikhs reached by contextualizing Gospel and described how it was difficult for the Jatt Sikh people of India to convert to Christ because they felt it meant giving up their culture.
Thoughts on Strategy
Our world is changing at a breathtaking pace. Technological advancement, urbanization, migration patterns (including relocation of refugees), globalization, and much more make today's mission field dramatically different than yesterday's.
These articles explore effective strategies for making the unchanging news of Jesus' love known in our changing world.
What an immense opportunity for the servants of Jesus to build friendships with those in emotional need and ultimately, to share the old, old story of Jesus and his love with old, lonely people — not only in the United Kingdom, but throughout the western world where the elderly are often discarded and ignored.
Henry was a “social leper” in our church – estranged and untouchable like the lepers of Israel. He came from a lifestyle that repelled most people. His opinion of himself had been devastated by his failures, so he struggled to find some sense of worth. He cried out for love with every action, every word, every little gesture. Desperate for love, he would do virtually anything for even the smallest hint that someone cared.
We must aggressively seize the opportunity and establish an effective presence in the midst of today’s marketplace so that we can effectively declare the gospel to the internet generation. A church’s website in today’s postmodern world should primarily on creating opportunities for conversation and relationship (both online and offline) between believers and unbelievers.
Today’s church is faced with a historic opportunity. The internet gives us the ability to present the gospel to untold millions of people who have never committed their lives to Christ. TCounty-based portals such as those described in this article effectively use the internet but also hold true to the Biblical principle of authentic Christian community as a foundation of outreach and evangelism.
There is an alternative approach to developing a church website which does not require an outside designer, does not need a fancy graphical appearance, and should also prove to be much more effective (in reaching the lost) than the typical church website.